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Lau, Wee Ming and De Run, Ernest Cyril and Ting, Hiram and Chuah, Chin Wei and Singh, Gursimran (2016) Warning signage on cigarette packaging and buying behavior: Does it really matter? In: Sixth Asia Pacific Marketing and Management Conference (APMMC-6),, 16-18 March 2016, Pusat Islam Tun Abang Salahuddin, Universiti Malaysia Sarawak.