Mabkhot, Hashed Ahmed and Shaari, Hasnizam and Md Salleh, Salniza (2017) The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study. Jurnal Pengurusan, 50. pp. 1-18. ISSN 0127-2713

Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2015) The influence of brand image and brand personality on brand loyalty. Australian Journal of Basic and Applied Sciences, 9 (7). pp. 493-497. ISSN 1991-8178

Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2014) The influences of brand image and brand personality on brand loyalty. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2016) The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia. Management Science Letters, 6. pp. 87-98. ISSN 1923-9335