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Mahsal Khan, Syazwani and Abdul Hamid, Norsiah and Mohd Rashid, Sabrina (2019) Music and its familiarity affection on audience decision making. Jurnal The Messenger, 11 (1A). pp. 70-80. ISSN 2086-1559

Mahsal Khan, Syazwani and Abdul Hamid, Norsiah and Mohd Rashid, Sabrina (2018) Musical Familiarity and Its Effect on Consumer Decision Making. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Mahsal Khan, Syazwani and Abdul Hamid, Norsiah and Mohd Rashid, Sabrina (2018) Musical power and its effect on consumer decision making. Indian Journal of Arts, 8. pp. 63-67. ISSN 2320–6659

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