Hamizan, Maisarah and Abu, Noor Hidayah and Mansor, Mohd Fitri and Zaidi, Mohd Azian (2023) An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers. International Journal of Interactive Mobile Technologies (iJIM), 17 (18). pp. 118-128. ISSN 1865-7923

Sukri, Suriani and Mohd Yusuf, Bibi Noraini and Mansor, Mohd Fitri and Kamil, Syahida (2013) Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise. International Postgraduate Business Journal, 5 (2). pp. 145-165. ISSN 2180-2459

Wan Ishak, Wan Hussain and Mat Yamin, Fadhilah and Mohamad Mohsin, Mohamad Farhan and Mansor, Mohd Fitri (2023) A Comparative Review of Conference Management System. Journal of Technology and Operations Management (JTOM), 18 (2). pp. 87-93. ISSN 2590-4175 (Online)

Asogan, Priyadharesheni and Mansor, Mohd Fitri and Daud, Zulkiflee (2018) Conceptual framework on transformational leadership style towards employee engagement. In: 2nd Conference on Technology & Operations Management (2ndCTOM), February 26-27, 2018, Universiti Utara Malaysia, Kedah, Malaysia. (Unpublished)

Asogan, Priyadharesheni and Mansor, Mohd Fitri and Daud, Zulkiflee (2019) Conceptual framework on transformational leadership style towards employee engagement. In: Emerging Business Strategies for Sustainability. School of Technology Management & Logistics (STML), Universiti Utara Malaysia Sintok, pp. 1-10. ISBN 978-967-2276-12-8

Mansor, Mohd Fitri and Abu, Noor Hidayah and Abashah, Aida Nazima and Mohd Kassim, Muhammad Asyraf (2018) Cost reduction and business strategy matters to human resource outsourcing? a validation by HR experts from Government Link Companies (GLC’s). MATEC Web of Conferences, 150. pp. 1-7. ISSN 2261-236X

Mansor, Mohd Fitri and Chor, Choon Hong and Abu, Noor Hidayah and Shaari, Mohd Shahidan (2015) Demographic factors associated with retirement planning: A study of employees in Malaysian health sectors. Asian Social Science, 11 (13). pp. 108-116. ISSN 1911-2017

Mansor, Mohd Fitri and Abd Hamid, Nurzawani and Kamil, Syahida and Abu, Noor Hidayah (2014) Determinants of Expatriate Manager Failures in the International Assignment. Advances in Environmental Biology (AEB), 8 (9). pp. 584-592. ISSN 1995-0756

Abu, Noor Hidayah and Zainal Abidin, Faudziah and Ahmad Zaidi, Mohamad Faizal and Mansor, Mohd Fitri (2019) Entrepreneurship challenges: A case study among single mother entrepreneurs in northern region. In: School of Technology Management and Logistics. School of Technology Management and Logistics (STML), Sintok, pp. 95-109. ISBN 978-967-2276-11-1

Mansor, Mohd Fitri and Abu, Noor Hidayah and Mohd Kassim, Muhammad Asyraf (2023) Exploring The Drivers of Working from Home Preferences During Covid-19 Pandemic Among Engineers in Manufacturing Company. Journal of Business Management and Accounting (JBMA), 13 (2). pp. 207-228. ISSN 2231-9298 (e2636-9249)

Mansor, Mohd Fitri and Abdul Halim, Hasliza and Ahmad, Noor Hazlina (2018) Exploring crowdsourcing practices and benefits: Validation from Small and Medium Enterprises (SMEs) business owners. In: 2nd Conference on Technology & Operations Management (2ndCTOM), February 26-27, 2018, Universiti Utara Malaysia, Kedah, Malaysia,. (Unpublished)

Mansor, Mohd Fitri and Halim, Nabilah Huda and Mohd Yusof, Bibi Noraini and Abu, Noor Hidayah (2014) Factors influencing decision on job application: A study of graduate’s business school perspective. Australian Journal of Basic and Applied Sciences, 8 (1). pp. 499-507. ISSN 1991-8178

Abu, Noor Hidayah and Mansor, Mohd Fitri (2017) Formulation of A New Product Development Process Innovation Framework for Malaysian SMEs. Journal of Computational and Theoretical Nanoscience, 23 (9). pp. 8473-8478. ISSN 1546-1955

Abu, Noor Hidayah and Md Deros, Baba and Mansor, Mohd Fitri (2015) Halatuju dan permasalahan pelaksanaan proses pra pembangunan produk baharu: Perspektif PKS Malaysia. Jurnal Teknologi, 77 (4). pp. 191-197. ISSN 0127-9696

Abu, Noor Hidayah and A'jman, Nik Muhammad Aqil and Mansor, Mohd Fitri (2021) Household Knowledge and Practices in Solid Waste Segregation and Recycling in Malaysia. Central Asia and the Caucasus, 22 (5). pp. 17-27. ISSN 1404-6091

Abu, Noor Hidayah and Khoo, Kean Huat and Mansor, Mohd Fitri (2018) Implementation of green new product development among SMEs: barriers and critical success factors. MATEC Web of Conferences, 150. pp. 1-6. ISSN 2261-236X

Abu, Noor Hidayah and Mansor, Mohd Fitri and Ibrahim, Amlus (2017) Incremental or Radical Product Innovation: Overview of Food and Beverage Sector SMEs in Malaysia. Advanced Science Letters, 23 (04). pp. 2808-2811. ISSN 1936-6612

Mansor, Mohd Fitri and Osman, Noor Athira and Abu, Noor Hidayah and Amlus, Mohamad Harith and Mohd Kassim, Muhammad Asyraf Rectifying the Disciplinary Case on Employees Absenteeism in Manufacturing Companies. International Journal of Business and Technopreneurship, 12 (2). pp. 1-12. ISSN 2231-7090

Abu, Noor Hidayah and Md Deros, Baba and Ab Rahman, Mohd Nizam and Mansor, Mohd Fitri (2013) A Study on Malaysian Food And Beverage Manufacturing SMEs Practices of Pre-Development Process. Applied Mechanics and Materials, 397 (4). pp. 2605-2609. ISSN 1662-7482

Abu, Noor Hidayah and Md Deros, Baba and Abd Wahab, Dzuraidah and Mansor, Mohd Fitri (2013) A Study on small and medium enterprises awareness and practices of pre-development implementation. In: 4th International Conference on Education and Information Management, 21 ~ 22 December 2013, Penang, Malaysia.

Mansor, Mohd Fitri and Abdul Halim, Hasliza and Ahmad, Noor Hazlina and Abu, Noor Hidayah (2019) “Unsung” business strategy: Exploring crowd sourcing practices among Malaysian SMEs. In: Emerging Business Strategies for Sustainability. School of Technology Management and Logistics (STML), Universiti Utara Malaysia Sintok, pp. 69-84. ISBN 978-967-2276-12-8

Othman, Siti Norezam and Mansor, Mohd Fitri and Harun, Mohd Sani and Abdul Ghani, Zain Ali and Abu, Noor Hidayah (2010) A case study of quality management practice in rubber based company in Malaysia. In: 2nd International Conference on Technology and Operations Management (ICTOM), 5 - 7 July 2010 , Bayview Hotel, Langkawi. (Unpublished)

Kanniaspran, Kannika and Mansor, Mohd Fitri and Mohd Kassim, Muhammad Asyraf (2018) The effects of workforce diversity towards organizational creativity and the moderating role of knowledge sharing. In: 2nd Conference on Technology & Operations Management (2ndCTOM), February 26-27, 2018, Universiti Utara Malaysia, Kedah, Malaysia. (Unpublished)

Spran, Kannika Kannia and Mansor, Mohd Fitri and Mohd Kassim, Muhammad Asyraf (2019) The effects of workforce diversity towards organizational creativity and the moderating role of knowledge sharing. In: Creativity and Innovation: Keys to Productivity. School of Technology Management and Logistics (STML), Universiti Utara Malaysia Sintok, pp. 1-11. ISBN 978-967-2276-11-1

Abu, Noor Hidayah and Deros, B.M. and Mansor, Mohd Fitri (2015) An empirical study on CSFs for pre-development processess implementation at SMEs in Malaysia. Jurnal Teknologi, 77 (4). pp. 7-13. ISSN 0127-9696