Musa, Ghazali and Mohammad, Izzah and Thirumoorthi, Thinaranjeney and Moghavvemi, Sedigheh and Kasim, Azilah (2015) Exploring visitors’ experience using strategic experiential modules (SEMs): the case of Zoo Negara, Kuala Lumpur. International Journal of Tourism Cities, 1 (3). pp. 234-253. ISSN 2056-5607