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Mohamad, Emma and Ahmad, Abdul Latiff and Mohamed Salleh, Sabariah and Wan Sulaiman, Ummu Khadijah (2017) Breaking the traditional communication flow: exploration of social media opinion leaders in health. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.