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Mohd Mokhtar, Sany Sanuri and Mohamed, Zahari and Razalli, Mohd Rizal and Arshad, Rozita (2005) Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes. International Journal of Management Studies (IJMS), 12 (1). pp. 117-139. ISSN 0127-8983