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Mohammed, Abdulalem and Rashid, Basri and Tahir, Shahruddin (2017) Investigating the Mediating Effect of Customer Orientation Strategy on the Relationship between CRM Technology and Hotel Performance: The Case of Hotels in Malaysia. In: : 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel Penang Malaysia.
Mohammed, Abdulalem and Rashid, Basri (2018) A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry. Kasetsart Journal of Social Sciences, 39 (2). pp. 358-364. ISSN 24523151
Mohammed, Abdulalem and Rashid, Basri and Tahir, Shaharuddin (2016) The influence in CRM dimensions on marketing capabilities in hotel industry. In: International Conference on Business, Accounting, Finance and Economics (BAFE 2016), 05 Oktober 2016, Universiti Tunku Abdul Rahman, Kampar Perak, Malaysia.