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Mohd Yasin, Norjaya and Noor, Mohd Nasser and Mohamad, Osman (2006) What Drives Brand Equity? The Perspective of Malaysian Consumers. Malaysian Management Journal (MMJ), 9 (1&2). pp. 37-54. ISSN 0128-6226
Mohd Yasin, Norjaya and Noor, Mohd Nasser and Mohamad, Osman (2006) What Drives Brand Equity? The Perspective of Malaysian Consumers. Malaysian Management Journal (MMJ), 9 (1&2). pp. 37-54. ISSN 0128-6226