Abdul Hamid, Norsiah and Ishak, Mohd Sobhi and Mohmad Yazam, Siti Syamsul Nurin (2015) Facebook, YouTube and Instagram: Exploring their effects on undergraduate students’ personality traits. The Journal of Social Media in Society, 4 (2). pp. 138-165. ISSN 2328-3599

Mohmad Yazam, Siti Syamsul Nurin and Ibrahim, Marhaiza (2022) Fostering Online Learning Engagement Via Gamification: A Comparison Between Media and Non-Media Students in Universiti Utara Malaysia (S/O: 14764). Project Report. UUM. (Submitted)

Abdul Hamid, Norsiah and Ishak, Mohd Sobhi and Mohmad Yazam, Siti Syamsul Nurin and Ismail, Syamsul Anuar (2014) Implications of social media on end-user personality. Project Report. Universiti Utara Malaysia Press, Sintok. (Unpublished)

Yusoff, Nuraini and Mustaffa, Che Su and Ahmad, Mohd Khairie and Ahmad, Ainal Akmar and Mohmad Yazam, Siti Syamsul Nurin and Yahya, Maizatul Azura (2014) Perubahan persepsi, psikologi dan komunikasi pelajar program Student Development Group (SDG) di Universiti Utara Malaysia. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Abdul Salam, Sobihatun Nur and Harun, Harryizman and Annamalai, Subashini and Mohmad Yazam, Siti Syamsul Nurin and Saad, Mohd Nizam and Abdullah, Noor Aziah (2021) Sintok Forest Preservation Awareness (SiFPrA) Digital Medium Application (S/O 14570). Technical Report. UUM. (Submitted)

Abdul Hamid, Norsiah and Ishak, Mohd Sobhi and Ismail, Syamsul Anuar and Mohmad Yazam, Siti Syamsul Nurin (2013) Social media usage among university students in Malaysia. In: Social Media and the New Academic Environment. IGI Global, pp. 244-255. ISBN 9781466628519

Sharif, Mohmad Yazam and Mohmad Yazam, Siti Syamsul Nurin (2018) Strategic thinking research using grounded theory. In: 3 rd UUM International Qualitative Research Conference (QRC), 10-12 July 2018, Melaka, Malaysia.

Mohmad Yazam, Siti Syamsul Nurin and Ishak, Mohd Sobhi and Abdul Hamid, Norsiah (2011) The relationship between advertising and Muslim student's intention to visit kopitiams. In: International Conference on Media and Communication (MENTION 2011), 11-12 October 2011, Equatorial Hotel Putrajaya, Malaysia.