Mohd Noor, Nor Azila and Muhamad, Azli (2005) Individual factors that predict customer-orientation behaviour of Malaysian life insurance agents. Jurnal Pengurusan, 24. pp. 125-149. ISSN 0127-2713

Mohd Noor, Nor Azila and Muhamad, Azli (2008) The emerging roles of managers in influencing life insurance agents to perform customer-orientation behaviour. In: Book of readings issues on Quality of Work Life (QWL). Penerbit Universiti Utara Malaysia, Sintok, pp. 211-224. ISBN 9789833827626

Mohd Noor, Nor Azila and Kasim, Azilah and Scarlat, Cezar and Muhamad, Azli (2012) The role of individual differences in promoting front liners to become customer oriented: A case of the hotel industry in Malaysia. Journal of Quality Assurance in Hospitality & Tourism, 13 (1). pp. 61-79. ISSN 1528-008X