Mushi, Hellena Mohamedy and Mohd Noor, Nor Azila (2017) Consumer Behaviour and Counterfeit Purchase in the Tanzanian Mainland. International Postgraduate Business Journal (IPBJ), 8 (1). pp. 49-64. ISSN 2180-2459

Mushi, Hellena Mohamedy and Mohd Noor, Nor Azila (2016) Consumer behavior and counterfeit purchase in the Tanzanian mainland. International Postgraduate Business Journal, 8 (1). pp. 49-64. ISSN 2180-2459

Mushi, Hellena Mohamedy (2019) Determinants of Consumer Purchase Behaviour of Pirated Music CDs in Mainland Tanzania: A PLS SEM Approach. Global Business Management Review (GBMR), 11 (1). pp. 28-62. ISSN 2180-2416