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Ong, Pei Ling and Anuar, Nur Khairiel (2012) The importance of Radio Frequency Identification (RFID) for the effectiveness and efficiency of supply chain management by customer perceptions. In: Simposium Pengurusan Teknologi, Operasi & Logistik (SIPTIK III), 11-12 Disember 2012, Universiti Utara Malaysia.