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Mansor, Rafizah and Jaafar, Ibnu Affan and Sallehudin, Fatin Aqilah (2012) How much more the customers are willing to pay for higher level of service? An air transport study. In: Simposium Pengurusan Teknologi, Operasi & Logistik (SIPTIK III), 11-12 Disember 2012, Universiti Utara Malaysia.