Che Omar, Azizah and Sarif, Siti Mahfuzah and Shiratuddin, Norshuhada (2015) Advertising theories in impulse purchase elements for iTV advertisement. In: 5th International Conference on Computing and Informatics (ICOCI) 2015, 11-13 August 2015, Istanbul, Turkey.

Sarif, Siti Mahfuzah and Mohamed, Shafinah Farvin Packeer and Khalid, Mohamad Sukeri (2018) Assessing Decision Factors for House Purchasing (Needs Vs. Preferences) from Case Study of First-Time Potential Homebuyers in Klang Valley: Towards Technology-Mediated Individual Decision Aid. In: Knowledge Management International Conference (KMICe) 2018, 25 –27 July 2018, Miri Sarawak, Malaysia.

Sarif, Siti Mahfuzah and Mohamed, S. F. P. and Khalid, M.S (2019) Computerized decision aid for first-time homebuyers. In: Emerging Trends in Intelligent Computing and Informatics. Springer, Cham, pp. 947-959. ISBN 978-3-030-33581-6

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2014) Conceptual design model of Assistive Courseware for Low Vision (AC4LV) learners. In: International Conference on Advances in Education Technology (ICAET 2014), 16 Oktober 2014, Bandung, Indonesia.

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2015) Conceptual design model of interactive television advertising: Towards influencing impulse purchase tendency. ARPN Journal of Engineering and Applied Sciences, 10 (3). pp. 1427-1437. ISSN 1819-6608

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah and Abd Muin, Mohd Adib (2015) Conceptual design model of interactive television advertising: experts reviews on impulse purchase tendency. International Journal of Conceptions on Management and Social Sciences, 3 (2). pp. 40-45. ISSN 2357–2787

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2015) Conceptualising impulse purchase elements for iTV advertising. International Journal of Innovation, Management and Technology, 6 (1). pp. 1-7. ISSN 2010-0248

Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2008) Construction of matrix and eMatrix for mobile development methodologies. In: Handbook of Research in Mobile Business, Second Edition. IGI Global, pp. 113-126. ISBN 9781605661568

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2014) Critical analysis in proposing a conceptual design model of assistive courseware for low vision (AC4LV) learners. International Journal of Computer Applications, 92 (10). pp. 18-25. ISSN 0975–8887

Sarif, Siti Mahfuzah and Zaibon, Syamsul Bahrin (2012) Decisional guidance for computerised personal decision aid (ComPDA). In: Knowledge Management International Conference (KMICe) 2012, 4 – 6 July 2012, Johor Bahru, Malaysia.

Sarif, Siti Mahfuzah and Ibrahim, Norfiza and Shiratuddin, Norshuhada (2016) Design model of computerized personal decision aid for youth: An expert review. In: International Conference on Applied Science and Technology 2016 (ICAST’16), 11–13 April 2016, Kedah, Malaysia.

Sarif, Siti Mahfuzah and Abdul Mutalib, Ariffin and Mohd Rashid, Sabrina and Che Omar, Azizah (2013) Diffusion of iTV advertising in Malaysia: The industry players' perspectives. In: International Conference on Informatics and Creative Multimedia (ICICM), 4-6 Sept. 2013, Kuala Lumpur.

Rosmani, Arifah Fasha and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2018) The Effect of Signaling Principle in Asmaul Husna Mobile App on Knowledge, Perceived Awareness and Perceived Motivation Among Muslim. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia, Sintok, Malaysia.

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2015) Expert review on conceptual design model of assistive courseware for low vision (AC4LV) learners. International Journal of Conceptions on Management and Social Sciences, 3 (2). pp. 35-39. ISSN 2357–2787

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2015) First cycle of user experience on assistive courseware for young low vision (AC4LV) learners. In: 5th International Conference on Computing and Informatics (ICOCI) 2015, 11-13 August 2015, Istanbul, Turkey.

Shiratuddin, Norshuhada and Hassan, Shahizan and Hashim, Nor Laily and Sarif, Siti Mahfuzah and Abu Bakar, Muhamad Shahbani (2013) Focus group evaluation on IPTComKitTM commercialization model. In: Recent Advances in Electrical of Computing Engineering, January 30 - February 1, 2013, Cambridge, MA, USA.

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah and Abdul Mutalib, Ariffin and Mohd Rashid, Sabrina (2013) Identification of research gap: T-commerce impulse purchase for iTV advertising. In: International Conference on Informatics and Creative Multimedia (ICICM), 4-6 Sept. 2013, Kuala Lumpur.

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2014) Impulse purchase in iTV advertising: A conceptual model of gap analysis. International Journal of Computer Applications, 91 (11). pp. 20-26. ISSN 0975-8887

Aziz, Nurulnadwan and A. M., Ariffin and Sarif, Siti Mahfuzah (2015) Integrating multimedia learning theory in assistive courseware for low vision learners. Jurnal Teknologi, 78 (2-2). pp. 49-56. ISSN 0127-9696

Ibrahim, Norfiza and Supli, Ahmad Affandi and Sarif, Siti Mahfuzah and Shiratuddin, Norshuhada and Mohd, Haslina and Ab. Aziz, Azizi and Zaibon, Syamsul Bahrin (2014) Integrating multiple intelligences and personality traits in a dynamic personal decision aid for youth. In: Knowledge Management International Conference 2014 (KMICe2014), 12-15 August 2014, Langkawi, Malaysia.

Sarif, Siti Mahfuzah and Hanafi, Zurina and Mohamed, Shafinah Farvin Packeer and Zaibon, Syamsul Bahrin and Mohamad Mohsin, Mohamad Farhan (2020) Makan@local chatok: mobile eatery recommendation system based on local knowledge. International Journal of Interactive Mobile Technologies (iJIM), 14 (05). pp. 129-149. ISSN 1865-7923

Sarif, Siti Mahfuzah and Shiratuddin, Norshuhada (2010) Measuring helpfulness of personal decision aid design model. Global Journal of Computer Science and Technology, 10 (5). pp. 64-80. ISSN 0975-4172

Sarif, Siti Mahfuzah and Ibrahim, Norfiza and Shiratuddin, Norshuhada (2015) Measuring perceived helpfulness of computerized decision aid for youth. Jurnal Teknologi, 77 (29). pp. 77-83. ISSN 0127-9696

Sarif, Siti Mahfuzah and Che Omar, Azizah and Shiratuddin, Norshuhada (2016) Perceived influence of interactive television advertising conceptual design model toward impulse purchase tendency: a survey. Journal of Telecommunication, Electronic and Computer Engineering, 8 (8). pp. 125-128. ISSN 2180-1843

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah and Jaafar, Mohd Saifullizam (2013) Preliminary investigation on creative educational content for visually-impaired (VI) learners. Advances in Visual Informatics, 8237. pp. 408-417. ISSN 0302-9743

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2014) Reviews and critiques on learning theories towards proposing a conceptual design model of Assistive Courseware for Low Vision (AC4LV) learners. In: Knowledge Management International Conference 2014 (KMICe2014), 12-15 August 2014, Langkawi, Malaysia.

Sarif, Siti Mahfuzah and Ahmad, Azizah and Shiratuddin, Norshuhada (2016) Survey of perceived influence of the conceptual design model of interactive television advertising towards impulse purchase tendency. In: International Conference on Applied Science and Technology 2016 (ICAST’16), 11–13 April 2016, Kedah, Malaysia.

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2017) User Experience of Interactive Assistive Courseware for Low Vision Learners (AC4LV): Initial Round. TEM Journal (3). pp. 488-496. ISSN 2217-8309

Sarif, Siti Mahfuzah and Ibrahim, Norfiza and Shiratuddin, Norshuhada (2016) Validation of dynamic multi-criteria decision making design model for youth personal decision aid: expert reviews. International Journal of Interactive Digital Media (IJIDM), 4 (3). pp. 1-6. ISSN 2289-4098

Ibrahim, Norfiza and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2013) Youth Personal Decision Aid (YouthPDA): The preferred youth decision making areas. In: 4th International Conference on Computing and Informatics (ICOCI 2013), 28 -30 August 2013, Kuching, Sarawak, Malaysia.

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin and Jaafar, Mohd Saifullizam and Sarif, Siti Mahfuzah (2014) A comparative analysis on conceptual design model of assistive courseware (AC) for visually-impaired learners (AC4VI). Australian Journal of Basic and Applied Sciences, 8 (4). pp. 75-80. ISSN 1991-8178

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2010) The design principles of assistive courseware for low vision (AC4LV) learners. ARPN Journal of Engineering and Applied Sciences, 10 (3). pp. 1447-1448. ISSN 1819-6608

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2018) The development of assistive courseware for young low vision learners based on multiple intelligence theory. Journal of Fundamental and Applied Sciences, 9 (5S). pp. 989-1005. ISSN 1112-9867

Rosmani, Arifah Fasha and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2020) The evolution of information dissemination, communication media and technology in Malaysia. Journal of Physics: Conference Series, 1529. pp. 1-10. ISSN 1742-6588

Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2009) The md-Matrix: A learning tool in the mobile application development course. International Journal of Mobile Communications, 7 (4). pp. 494-514. ISSN 1470-949X

Sarif, Siti Mahfuzah and Shiratuddin, Norshuhada (2009) md-Matrix: An assistive learning tool in blended project-based learning for mobile development course. In: Same places, different spaces. Proceedings ascilite Auckland 2009. 26th Annual ascilite International Conference, Auckland, 6-9 December 2009. The University of Auckland, Auckland University of Technology, and Australasian Society for Computers in Learning in Tertiary Education (ascilite), Auckland, pp. 923-927. ISBN 9781877314810