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Shehzadi, Sidra and Mohamad, Bahtiar and Cheah, Joyce Lynn-Sze (2018) Brand Image of Higher Education in Pakistan. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.
Shehzadi, Sidra and Mustaffa, Che Su and Cheah, Joyce Lynn-Sze (2020) Surviving universities’ brand image in pandemic situation of Corona Virus: Role of ICT orientation and student satisfaction in Pakistan. International Journal of Psychosocial Rehabilitation, 24 (1). pp. 2054-2067. ISSN 1475-7192