Anuar, Nur Khairiel and Din, Badariah and Soo, Hooi Sin and Ahmad, Rahayu and Abdul Aziz, Saliza (2023) The Impact of Covid-19 Outbreak Towards UUM Student Mobility Programme (S/O 14917). Project Report. UUM. (Unpublished)

Soo, Hooi Sin and Ali, Hassan (2016) Leadership styles and employee performance: innovativeness of organizational citizenship behavior for organizational effectiveness. In: International Conference on Government & Public Affairs 2016 (ICOGPA2016), October 5th - 6th, 2016, School of Government, Universiti Utara Malaysia (UUM), Sintok, Kedah, Malaysia.

Ramanchandram, Rajoo and Abdullah, Shahmir Sivaraj and Kolandaisamy, Indraah and Soo, Hooi Sin and Mohd Jani, Mohamad Yusop (2020) Social Media Marketing Adoption among SMEs in Malaysia and Nigeria (S/O 14089). Project Report. UUM, Sintok. (Submitted)

Musa, Musdiana and Soo, Hooi Sin (2016) Soft skills and its impact on the marketability of UUM graduates. International Journal of Organizational & Business Exellence, 1 (2). pp. 1-10. ISSN 2504-8589