Cheah, Jun Hwa and Memon, Mumtaz Ali and Chuah, Francis and Ting, Hiram and T, Ramayah (2018) Assessing reflective models in marketing research: a comparison between PLS and PLSc estimates. International Journal of Business and Society, 19 (1). pp. 139-160. ISSN 1511-6670

Memon, Mumtaz Ali and Jun, Hwa Cheah and T, Ramayah and Ting, Hiram and Francis, Chin Wei (2018) Mediation analysis issues and recommendations. Journal of Applied Structural Equation Modeling, 2 (1). i-ix. ISSN 2590-4221

Memon, Mumtaz Ali and Ting, Hiram and T, Ramayah and Chuah, Francis and Cheah, Jun Hwa (2017) A review of the methodological misconceptions and guidelines related to the application of structural equation modeling: a Malaysian scenario. Journal of Applied Structural Equation Modeling, 1 (1). i-xiii. ISSN 2590-4221