Chan, S. Yeu and Leong, Kong C. and Tong, Lee C. and Hang, Su and Tang, Y. and Abdul Ghani, Ahmad Bashawir and Subhan, Muhammad (2012) A comparative study on international marketing mix in China and India: The case of McDonald's. Procedia - Social and Behavioral Sciences, 65. pp. 1054-1059. ISSN 1877-0428