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Hasan, Hasnizam and Tengku Ahmad, Tengku Aroal Hawa Delaila and Mat, Ab Wahab (2013) Pengurusan reputasi jenama: Pengaruh pengalaman jenama pengguna terhadap pengurusan reputasi universiti. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.