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Tun, Alex Lee Foo and Pei, Yew Mah and Cheng, Annie San Ng and Johnn, Yee Choy (2020) The Changeless Core in a Changing Business Environment. Journal of Business Management and Accounting (JBMA), 10 (1). pp. 95-107. ISSN 2231-9298 (e2636-9249)

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