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Uthamaputhran, Logeswari and Ahmad, Fais and Jaganathan, Mathivannan and HoeChee Hee, Chee Hee (2016) Revisiting influence of marketing effectiveness and environmental awareness on buying behaviour of green product: a SEM approach. Journal of Global Business and Social Entrepreneurship (GBSE), 4 (5). pp. 6-18. ISSN 24621714