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Jiow, Hee Jhee and Athwa, Rayvinder and Chew, Ling Ling and Elias, Muhammad Helmi and Lim, Nina and Woo, Kenneth (2017) Revisiting video game ratings: shift from content-centric to parent-centric approach. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.