Ahmad, Azizah (2015) Business intelligence for sustainable competitive advantage. In: Advances in Business Marketing and Purchasing. Emerald Group Publishing Limited, pp. 3-220. ISBN 1069-0964

Rageh, Ahmed and Melewar, T.C. and Woodside, Arch (2013) Using netnography research method to reveal the underlying dimensions of the customer/tourist experience. Qualitative Market Research: An International Journal, 16 (2). pp. 126-149. ISSN 1352-2752