Yong, Kang Cheah and Kuang, Hock Lim and Mohd Yusoff, Muhammad Fadhli (2021) Demographics, Knowledge and Smoking: An Instrumental Variable Approach. Journal of Business Management and Accounting (JBMA), 11 (2). pp. 1-24. ISSN 2231-9298 (e2636-9249)

Ee, Yuin Chai and Yong, Kang Cheah (2024) Factors Influencing Fast Food Consumption among Public University Students: A Case Study at Universiti Utara Malaysia. Global Business Management Review (GBMR), 16 (2). pp. 1-22. ISSN 2180-2416

Shu, Yi Tey and Yong, Kang Cheah (2023) Sociodemographic Factors Associated with Consumption and Expenditure on Vitamin Supplements Among Youth in Malaysia. Malaysian Management Journal (MMJ), 27. pp. 1-20. ISSN 0128-6226