Yusr, Maha Mohammed and Othman, Abdul Rahim and Mohd Mokhtar, Sany Sanuri (2012) Assessing the Relationship among Six Sigma, Absorptive Capacity and Innovation Performance. Procedia - Social and Behavioral Sciences, 65. pp. 570-578. ISSN 1877-0428

Yusr, Maha Mohammed and Othman, Abdul Rahim and Mohd Mokhtar, Sany Sanuri (2012) Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach. International Journal of Business and Social Science, 3 (23). pp. 165-176. ISSN 2219-1933

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Shaari, Hasnizam (2021) Developing Green Growth Model of SMEs for A Sustainable Business Development in Malaysia. Technical Report. UUM. (Submitted)

Yusr, Maha Mohammed and Adam, Mohamad Zainol Abidin and Azzeni, Dayang Nor Saina and Wan Abaid, Wan Mohd Azwan (2018) Do not panic! enhancing service recovery of nursing services. Management Issues in Healthcare System, 4. pp. 29-41. ISSN 2476-6771

Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusr, Maha Mohammed and Yusoff, Rushami Zien and Kareem, Olanrewaju and Bamgbade, J.A. (2018) Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach. Management Science Letters, 8. pp. 507-518. ISSN 19239335

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Othman, Abdul Rahim and Sulaiman, Yaty (2017) Does interaction between TQM practices and knowledge management processes enhance the innovation performance? International Journal of Quality & Reliability Management, 34 (7). pp. 955-974. ISSN 0265-671X

Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusr, Maha Mohammed (2020) E-Banking as a financial supply chain system: can e-TAM improve trust and the rate of adoption? International Journal of Supply Chain Management (IJSCM), 9 (2). pp. 216-226. ISSN 2050-7399

Mohd Fauzi, Waida Irani and Zakaria, Nazlina and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Yusr, Maha Mohammed (2018) Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes' in patronizing a store. International Journal of Supply Chain Management (IJSCM), 7 (6). pp. 108-113. ISSN 2050-7399

Mohd Fauzi, Waida Irani and Zakaria, Nazlina and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Yusr, Maha Mohammed (2018) Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store. International Journal of Supply Chain Management (IJSCM), 7 (6). pp. 108-113. ISSN 2050-7399

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Othman, Abdul Rahim (2013) Examining the relationship among TQM, organizational learning and innovation performance. World Applied Sciences Journal, 23. pp. 22-26. ISSN 1818 - 4952

Mohd Mokhtar, Sany Sanuri and Yusr, Maha Mohammed (2016) Exploring the antecedents of customer loyalty in the Malaysian retail sector. International Review of Management and Marketing, 6 (3). pp. 577-583. ISSN 2146-4405

Fayadh, Wagdi Abdullah Ba and Yusr, Maha Mohammed and Alqasa, Khaled Mohammed and Alekam, Jamal Mohammed Esmail and Yusr, Yasmin Mohammed (2017) Factors affecting career choice among undergraduate students in university of Aden. Journal of Technology and Operations Management (JTOM), 12 (2). pp. 2-7. ISSN 2590-4175

Yusr, Maha Mohammed and Othman, Abdul Rahim and Mohd Mokhtar, Sany Sanuri (2011) Innovation and Six Sigma foundation from the perspective of the absorptive capacity theory. In: International Conference on Management (ICM 2011), 13 - 14 June 2011 , Hydro Hotel, Penang, Malaysia .

Yusr, Maha Mohammed and Othman, Abdul Rahim and Mohd Mokhtar, Sany Sanuri (2011) Six Sigma and innovation performance: A conceptual framework based on the absorptive capacity theory perspective. International Journal of Emerging Sciences, 1 (3). pp. 307-323. ISSN 2222-4254

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Wan Abaid, Wan Mohd Azwan and Perumal, Selvan and Mohd Fauzi, Waida Irani (2018) The antecedents’ strategies and processes of product innovation performance. Management Science Letters Management, 8. pp. 1183-1198. ISSN 19239335

Perumal, Selvan and Husin, Zolkafli and Othman, Abdul Rahim and Yusr, Maha Mohammed An overview profile and entrepreneurial orientation among Malaysian Indian ethnic entrepreneurs. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

Shoaib, Muhammad and Salniza, Md Salleh and Yusr, Maha Mohammed (2019) The role of brand knowledge in explaining relationship between brand-centered communications and brand commitment: evidence from public banks Pakistan. Journal of Distribution Science, 17 (1). pp. 33-45. ISSN 1738-3110

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Salimon, Maruf Gbadebo and Perumal, Selvan (2018) The strategic options to enhance the competitive advantage of Malaysian restaurant sector. GeoJournal of Tourism and Geosites, 21. pp. 123-132. ISSN 2065-0817