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Zafar, Hina and Hafeez, Muhammad Haroon and Mohd Shariff, Mohd Noor (2015) Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance. In: Kuala Lumpur International Business, Economics and Law Conference (KLIBEL), August 15 – 16, 2015, Hotel Putra, Kuala Lumpur, Malaysia.
Zafar, Hina and Hafeez, Muhammad Haroon and Mohd Shariff, Mohd Noor (2016) Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation. South East Asia Journal of Contemporary Business, Economics and Law, 9 (2). pp. 40-56. ISSN 2289-1560