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Zainol, Zaini and Rasidi, Afiqah and Hamzah, Hanisah and Mamat Zambri, Syafiqah (2014) Understanding accounting information system and its components: the case of a well established grocery chain in rural of Malaysia. In: International Case Study Conference (ICSC 2014), 18-19 August 2014, Putra World Trade Centre, Malaysia.