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Zulkefly, Umikalthum and Anuar, Nur Khairiel (2012) The importance of Intelligent Transportation System (ITS) in reducing traffic congestion at Queensbay Mall Area, Bayan Lepas, Penang, Malaysia. In: Simposium Pengurusan Teknologi, Operasi & Logistik (SIPTIK III), 11-12 Disember 2012, Universiti Utara Malaysia.