24x7 Service; AnyTime; AnyWhere

Factors influencing cyber café users’ ethical behavior

Ahmad Zukarnain, Zuriani and Ibrahim, Huda and Md Dahalin, Zulkhairi and Yusop, Nor Iadah and Abd Razak, Rafidah and Shaik Osman, Wan Rozaini (2010) Factors influencing cyber café users’ ethical behavior. In: Knowledge Management International Conference 2010 (KMICe2010), 25-27 May 2010, Kuala Terengganu, Malaysia.

[thumbnail of PG20_26.pdf] PDF
Restricted to Registered users only

Download (165kB)


This paper attempts to report on a recent study in investigating the ethical use of Information and Communication Technology (ICT) services at cyber cafe in Malaysia.It aims to identify the factors that could have influenced ethical behavior of cyber cafe users based on Theory of Planned Behavior (TPB).TPB is known for three factors namely (i) attitude,(ii) subjective norms, and (iii) perceived behavioral control.Out of six hundred and fifty (650) questionnaires distributed to cyber café users, four hundred (400) responses were received which represent 61.5% returns.The result shows that all the factors; (i) attitude, (ii) subjective norms, (iii) perceived behavioral control and (iv) external factor have a strong relationships with the behavioral intention towards the usage of ICT services at cyber café.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-983-2078-40-1 Organized by: UUM College of Art & Sciences, Universiti Utara Malaysia
Uncontrolled Keywords: Bridging digital divide, cyber café, unethical activities, Theory of Planned Behavior.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Prof. Madya Dr. Huda Haji Ibrahim
Date Deposited: 22 May 2014 04:36
Last Modified: 22 May 2014 04:36

Actions (login required)

View Item View Item