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A study on Malaysia consumer perception towards buying an automobile

Choy, Johnn Yee and Ng, Annie Cheng San and Ch'ng, Huck Khoon (2010) A study on Malaysia consumer perception towards buying an automobile. In: Knowledge Management International Conference 2010 (KMICe2010), 25-27 May 2010, Kuala Terengganu, Malaysia.

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This study is to conduct the research to examine the relationships of the factors, particularly perceived quality, perceived value and perceived risk that will affect on Malaysia consumer purchase decision towards cars. Survey using convenience sampling was done at Klang Valley to customers’ age between 23 to 65 years old and above. This study showed significant results and the association between the three factors mentioned previously with purchase decision.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-983-2078-40-1 Organized by: UUM College of Art & Sciences, Unversiti Utara Malaysia
Uncontrolled Keywords: Purchase decision, quality, value, risk, automobile, Malaysia consumer perception
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 01 Jun 2014 08:43
Last Modified: 05 Dec 2016 07:13

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