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Free WiFi as strategic competitive advantage for fast-food outlet

Yusop, Nor Iadah and Lee, Kok Tiong and Mat Aji, Zahurin and Kasiran, Mohd Khairudin (2010) Free WiFi as strategic competitive advantage for fast-food outlet. In: Knowledge Management International Conference 2010 (KMICe2010), 25-27 May 2010, Kuala Terengganu, Malaysia.

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Food outlet has its own strategy to secure their return on investment and profitability. Porter’s five competitive forces model layout five forces which can affect any industry, including food industry to remain competitive. The five forces are bargaining power of supplier, bargaining power of customer, threat of new entrants, threat of substitutes and competition among rivalries.Using the model, an assessment is done to identify if such strategy is benefiting the food outlet in terms of strategic competitive advantage. Result has shown that by offering free WiFi to meet the customers’ needs, can help the food outlet to stay competitive.With proper analysis of the overall business environment, free WiFi can be used as strategic competitive advantage for any food outlets.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-983-2078-40-1 Organized by: UUM College of Art & Sciences, Universiti Utara Malaysia
Uncontrolled Keywords: WiFi, Porter’s Five Forces Model, competitive advantage, food outlet
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Mdm. Nor Iadah Yusop
Date Deposited: 01 Jun 2014 08:56
Last Modified: 01 Jun 2014 08:59

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