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A fuzzy approach for prioritizing selection criteria

Yadav, Rinki and Khoo, Vincent KT and Shee, Mooi Yee (2010) A fuzzy approach for prioritizing selection criteria. In: Knowledge Management International Conference 2010 (KMICe2010), 25-27 May 2010, Kuala Terengganu, Malaysia.

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As the jobs market becomes more competitive, more students are trying to seek admission to overseas institutions for higher education. In the design of a personalized recommendation, identifying the appropriate selection criteria and providing a structured way to prioritizing them is crucial. The objective of this paper is to use the Fuzzy Analytic Hierarchy Process to facilitate the recommendation process.In the past, rarely have the survey questions been deliberately phrased to minimize the possible vagueness in the questions.This paper proposes an enhanced way of phrasing the questions such that the respondents would find the questions more easily understandable.It is argued that better understanding of the questions will minimize the ambiguity inherent in the questions, which would then enhance the consistency and reliability of the answers.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-983-2078-40-1 Organized by: UUM College of Art & Sciences, Universiti Utara Malaysia
Uncontrolled Keywords: Fuzzy Analytic Hierarchy Process,Prioritization of criteria, Personalized recommendation.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 05 Jun 2014 01:15
Last Modified: 05 Jun 2014 01:15

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