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Searching the web: The impact of user knowledge on search satisfaction

Mat Yamin, Fadhilah and T., Ramayah (2010) Searching the web: The impact of user knowledge on search satisfaction. In: Knowledge Management International Conference 2010 (KMICe2010), 25-27 May 2010, Kuala Terengganu, Malaysia.

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Searching on the web is a tedious process as it requires knowledge and skills on what and how to search.What to search is basically, the core of the searching activity as it represents the need of the searcher.How to search is related to the knowledge on how the facilities available on the web can be utilized in order to achieve the needs. Search satisfaction is the level of measurement that describes the achievement of the searcher towards his/her information needs.In this paper, two categories of knowledge: topic understanding and web search system understanding have been identified to contribute to the search satisfaction.The Linear Regression analysis confirms that both topic and search system understanding are equally important since they are significantly associated with search satisfaction.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-983-2078-40-1 Organized by: UUM College of Art & Sciences, Universiti Utara Malaysia
Uncontrolled Keywords: Web Search System, User Knowledge, Topic Understanding, System Understanding, Search Satisfaction
Subjects: T Technology > T Technology (General)
Divisions: College of Arts and Sciences
Depositing User: Dr. Fadhilah Mat Yamin
Date Deposited: 05 Jun 2014 01:25
Last Modified: 30 Sep 2015 07:09

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