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A study on the acceptance of e-ticketing in Universiti Utara Malaysia bus service

James, Stephanie Ann and Zulkifli, Abdul Nasir and Faisal Mohamed, Nur Fadziana (2008) A study on the acceptance of e-ticketing in Universiti Utara Malaysia bus service. In: Knowledge Management International Conference 2008 (KMICe2008), 10-12 June 2008, Langkawi, Malaysia.

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The purpose of this study is to examine the level of acceptance by Multimedia Seminar TIV3073 students on the implementation of e- ticketing for Universiti Utara Malaysia(UUM) bus service. E-ticketing is new in UUM as it only started in the second semester of 2006/07 session by the bus service provider, Unic Symbol Business Sdn Bhd. The method used is survey and the instrument is a set of questionnaire.The questionnaire addresses the overall users’ satisfaction towards this system, users perception in terms of acceptance and also suggestions to further enhance the system.In measuring the acceptance level, four constructs were used which include User Satisfaction (US), Perceived Usefulness (PU), Perceived Ease of Use (PEU), and Perceived System Performance (PSP).This study indicates that the overall acceptance level is low which is between the range of 2.00 to 2.50 from a scale of 5.00

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-983-3827-73-2 Organized by: College of Arts and Sciences, Universiti Utara Malaysia
Uncontrolled Keywords: Acceptance, e-ticketing, bus service
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: College of Arts and Sciences
Depositing User: Mdm. Stephanie Ann James
Date Deposited: 20 Aug 2014 03:00
Last Modified: 20 Aug 2014 03:00

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