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Bank customers' reception towards internet banking

Adnan, Khairul Anuar and Ahmad, Nor Hayati and Rozali, Mohammad Badri and Mohamed Zabri, Shafie (2005) Bank customers' reception towards internet banking. In: International Conference on Governance Accountability & Taxation, 05-06 September 2005, Crown Princess Hotel, Kuala Lumpur. (Unpublished)

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The objective of this study is to investigate the factors influencing the reception of bank customer towards internet banking in Malaysia.The literature on internet banking in Malaysia covers widely on the benefits of internet banking.However we find that the usage of internet banking among Malaysian bank customers is still low compared to more develop countries.Our study find that security concern, lack of awareness and reluctant to change or to adopt new technology as the prime reasons for slow reception of internet banking in Malaysia.Bank management could instill greater confidence by providing adequate education on security concern.A lesson to be learnt from the Malaysia experience is that public education and information dissemination should be in line with technological innovation and advances in financial sector.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HG Finance
Divisions: College of Business
Depositing User: Mr. Khairul Anuar Adnan
Date Deposited: 12 Aug 2014 02:04
Last Modified: 12 Aug 2014 02:04

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