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Conceptualisation of nation brand image

Handayani, Bintang and Rashid, Basri (2013) Conceptualisation of nation brand image. International Journal of Management Studies (IJMS), 20 (2). pp. 165-183. ISSN 2180-2467

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This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model.This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image.In addition, the theoretical relationship between national brand identity, national identity, tourism brand and nation brand image and is also explored.This paper eventually proposes a conceptual model of nation brand image and suggests that future research include the multi elements of national brand identity and national identity as the components of nation brand image.

Item Type: Article
Uncontrolled Keywords: Conceptual model, nation brand image.
Subjects: H Social Sciences > HF Commerce
Divisions: College of Law, Government and International Studies
Depositing User: Dr. Basri Rashid
Date Deposited: 27 Oct 2014 01:47
Last Modified: 27 Oct 2014 01:47

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