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Facebook usage and functionality as the predictive factors in contributing towards employee engagement

Abd Latib, Latifah and Bolong, Jusang and Ahmad Ghazali, Akmar Hayati (2014) Facebook usage and functionality as the predictive factors in contributing towards employee engagement. Procedia - Social and Behavioral Sciences, 155. pp. 289-294. ISSN 1877-0428

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Although it is clear that Facebook is a very powerful tool of communication, many employers are unable to identify the Facebook usage and functionality in engaging their employees.Therefore, a quantitative survey involved 55 respondents using purposive sampling technique has been done to determine whether Facebook usage and functionality are the predictive factors in contributing towards employee engagement.Based on multiple regression analysis, it showed that groups, presence and reputations (functionality) and perceived ease-of-use (Usage) are the predictive factors in engaging the employees. As conclusion, by analyzing these predictive factors, organizations can understand how Facebook activities certainly benefit to them in engaging their employees.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Facebook; facebook functionality; employee engagement
Subjects: H Social Sciences > HD Industries. Land use. Labor
T Technology > T Technology (General)
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 20 Jan 2015 01:59
Last Modified: 27 Apr 2016 01:24

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