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Theoretical approach of measuring the image of Malaysia as a travel destination

Yusof, Noor Suhaila (2014) Theoretical approach of measuring the image of Malaysia as a travel destination. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

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The purpose of this paper is to examine the concept, formation and the components of Malaysia‘s destination image.This paper examines theoretical concepts, through summarising and reviewing previous research in the field that includes the methods used to measure image of a destination.This study aims to make a contribution by extending the Echtner and Ritchie‘s (1991, 1993) approach to measure the destination image of Malaysia.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN:978-983-2078-83-8 Organized by: School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia
Uncontrolled Keywords: destination image; measuring image; tourist perception; tourist attraction; Malaysia
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: College of Law, Government and International Studies
Depositing User: Mrs. Noor Suhaila Yusof
Date Deposited: 05 Mar 2015 07:24
Last Modified: 05 Mar 2015 07:24

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