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Green motivation among event practitioner: A review of literature

Ramely, Asmahany and Rashid, Basri (2014) Green motivation among event practitioner: A review of literature. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

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Recently, the awareness of protecting the environment has changed the way business activities are conducted.Thus, many public and private agencies are moving towards sustainable development which would encourage event organisers to practice event greening process and eventually would increase demand for attending green events.However, despite the demand of the attendees, green practice is also influenced by other motivation such as competitiveness, legitimation and so on. Due to the fact that path to greenness is varied, motivation to adopt green practice may differ between event companies because different types of event company would display different types of motivation.Therefore this paper will highlight numerous types of motivation that motivate event practitioners to practice green. In doing so, it provides an extensive review of the literature associated with motivation that may encourage practitioners to implement event greening process. Consequently, motivations that lead to practicing green event are listed.Practitioners are recommended to observe these motivational factors so that they can plan and channel their efforts towards practicing event greening wisely.It is noted that this paper is elementary and more research must be conducted in order to encourage green practice in event industry.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN:978-983-2078-83-8 Organized by: School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia
Uncontrolled Keywords: green motivation, event greening, event practitioner
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: College of Law, Government and International Studies
Depositing User: Mdm. Asmahany Ramely
Date Deposited: 08 Mar 2015 03:05
Last Modified: 08 Mar 2015 03:05

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