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A survey on the decisive factors on why the passengers in Southern Thailand choose low-cost airline

Suttapong, Ketsaraporn and Kraimui, Chanida and Saelim, Thanomchit and Jawisoot, Tunyaluk and Tantiyawut, Benjarat and Nooraksa, Piangiai (2014) A survey on the decisive factors on why the passengers in Southern Thailand choose low-cost airline. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

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The aim of this study was to determine the decisive factors that lead airline passengers in Southern Thailand to use low-cost airlines.The subjects were 400 passengers who had chosen to fly on low-cost airlines at Surat Thani Airport.The subjects filled out a survey questionnaire with questions pertaining to demographics, purpose of travel, and reasons for choosing a low-cost airline.Results indicate that the average low-cost airline passenger at Surat Thani international airport is a single female in her 20s with a bachelor's degree and a monthly income ranges from 20,000-30,000 Thai Baht (THB).The average passenger is either a solo traveler or with companion and flew once per year.The two most decisive factors in choosing a low-cost airline were price and service.The information from this study could potentially be useful to any business in the tourism industry.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN:978-983-2078-83-8 Organized by: School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia
Uncontrolled Keywords: low cost airlines, decision-making factors, passenger demographics
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: College of Law, Government and International Studies
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 08 Mar 2015 03:54
Last Modified: 08 Mar 2015 03:54

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