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An analysis of the online store atmosphere: Influence on consumer

Bojei, Jamil and Syed Omar Shahabudin, Sharifah Fauziah (2005) An analysis of the online store atmosphere: Influence on consumer. In: International Conference on E-Commerce (ICoEC) 2005, 10-11 Jan 2005, The Summit Hotel, Subang USJ, Selangor, Malaysia.

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E-retailing is the Internet version of classic wholesalers and retailers of goods and services. The store space is virtual.It requires strong design elements to translate the similar atmosphere effect in physical setting to virtual setting.Web is visual medium and not limited to photographs.Web sites that are informative, easy-tonavigate, attractive and in general provide a positive experience in encouraing users to take actions like making purchases.Something looks, feels and gives pleasure are just as important in technology design as function.The main objective of this study is to examine customers' perception on virtual store atmosphere and its ability to change customer's purchase intention.From the study, the results show that the atmospheric elements create virtual store ambience and experience to the customer without they themselves actually being at the premise. The influence on the perception towards the store is positive, yet they are not the strongest factors that change the consumers’ purchasing decision.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 983-3282-09-1 Organized by: School of Accountancy, Universiti Utara Malaysia
Subjects: H Social Sciences > HF Commerce
Divisions: College of Business
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 24 Jun 2015 07:53
Last Modified: 24 Jun 2015 07:53

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