Shahibi, Mohd Sazili and Ibrahim, Zaharuddin and Abu Bakar, Zaitun (2005) Observation on trust factor toward e-commerce acceptance. In: International Conference on E-Commerce (ICoEC) 2005, 10-11 Jan 2005, The Summit Hotel, Subang USJ, Selangor, Malaysia.

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Abstract

This paper will present the finding of study on trust in e-commerce acceptance by young Malay generation.The paper starts with the introduction to e-commerce and trust definition include barrier factor toward e-commerce acceptance.Next, the paper dwells on the finding of the previous study about barrier and informational content on commercial websites in creating trust among Internet user to accept e-commerce transaction. Afterward the paper presents a suggestion trust model framework to prove by the survey managed by the researchers.Furthermore the paper presents finding from survey.The finding found the respondents accept positively all trust factors such as security, familiarity, privacy, and informational content, ease of use as most important factor in trust building.Lastly, we have proposed a verified trust framework model, which is taken care result from the survey.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 983-3282-09-1 Organized by: School of Accountancy, Universiti Utara Malaysia
Subjects:	H Social Sciences > HF Commerce
Divisions:	College of Business
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	28 Jun 2015 00:37
Last Modified:	28 Jun 2015 00:37
URI:	https://repo.uum.edu.my/id/eprint/14648

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