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Reality TV show: A Malaysian perspective

Ahmad, Norzieiriani and Mad Lazim, Halim and Othman, Noraini (2007) Reality TV show: A Malaysian perspective. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak.

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For a number of years now: Reality TV has become the in-thing in Malaysian television.Since the introduction of Akademi Fantasia and Malaysian Idol were aired in 2001 the attention of everyone has been tuned in to reality television, and as expected, there is n proliferation of reality shows on Malaysian television scene.These two programs were such a huge commercial success both for the ASTRO and Media Prima brands along with their sponsors, thus opening the floodgate for what is now becoming a revolution. Moreover, sighting a unique business opportunity in the concept of reality TV, many organizations and TV producers are coming up with their own ideas which, in most cases, are only slightly different from what we know and have seen already, as they all draw from the same pool of original idea. But, why has the concept of reality TV gained such popularity?.It is the objective of this paper to study the emergence of local reality TV programs and its contributions in promoting positive and family values for Malaysian viewers.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: School of Business Management
Depositing User: Dr. Norzieiriani Ahmad
Date Deposited: 02 Nov 2015 09:06
Last Modified: 26 Apr 2016 07:42

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