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B2B e-commerce adoption among small & medium enterprises : An analysis of multinomial logit model

Thi, Lip Sam and Lim, Hock Eam and Ang, Chooi Leng (2010) B2B e-commerce adoption among small & medium enterprises : An analysis of multinomial logit model. In: 2nd International Conference on Arab-Malaysian Islamic Global Business and Entrepreneurship, 20-24 Mac 2010, Jordan & Syria. (Unpublished)

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This paper examines the factors that influence e-commerce adoption levels among SMEs in Malaysia. Based on Technological-Organisational-External(T0) framework, it is found that external support is significant across all e-commerce adoption levels. This finding suggests that future policy to encourage e-commerce uptake in Malaysia should focus on providing support to facilitate e-commerce adoption effort. The findings also show that owners or CEOs of SMEs who are more experienced, have completed tertiary education and used computer frequently, are more likely to adopt e-commerce. Hence, to further promote e-commerce adoption among SMEs,owners or CEOs of SMEs who are less experienced, high-school leavers, and who used computer less frequently, ought to be targeted in future e-commerce initiatives. Relatively, based on TOE framework, CEO attributes are more significant in terms of e-commerce adoption among SMEs in Malaysia.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: E-Commerce adoption; SME; multinomial logit model; factors
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Economics, Finance & Banking
Depositing User: Prof. Madya Dr. Chooi Leng Ang
Date Deposited: 01 Dec 2010 01:00
Last Modified: 26 Apr 2016 03:10

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