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The moderating role of power exercise in B2B E-commerce adoption decision

Alsaad, Abdallah K.H. and Mohamad, Rosli and Ismail, Noor Azizi (2014) The moderating role of power exercise in B2B E-commerce adoption decision. Procedia - Social and Behavioral Sciences, 130. pp. 515-523. ISSN 1877-0428

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B2B E-commerce (B2B EC) is a technology that supports relationship between business partners.In adopting such technology, power exercise plays a crucial role. Misunderstood power exercised within B2B EC may generate unrealistic or inaccurate outcomes. Unfortunately, the role of power exercise is nearly ignored in B2B EC adoption literature.In response, using the Resources-Dependency-Theory (RDT) and Diffusion-Innovation-Theory (DIT), this paper argues on the interaction between the influence of innovation characteristics and power exercise, so as to explain B2B EC adoption.This proposition could improve understanding B2B EC adoption and help to resolve inconsistency of findings in the literature.

Item Type: Article
Uncontrolled Keywords: Adoption decision; E-busines; B2B E-commerce; Jordan; Power exercise
Subjects: H Social Sciences > HF Commerce
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Mr. Rosli Mohamad
Date Deposited: 26 Jun 2016 07:10
Last Modified: 26 Jun 2016 07:10

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