24x7 Service; AnyTime; AnyWhere

A study of verbal-visual learning preferences and multimedia learning in higher learning institutions

Liew, Tze Wei and Tan, Su-Mae and Mahmud, Yuzi and Salam, Sazilah (2010) A study of verbal-visual learning preferences and multimedia learning in higher learning institutions. In: Lifelong Learning International Conference 2010 (3LInC’10), 10 - 12 November 2010, Seri Pacific Hotel, Kuala Lumpur, Malaysia. (Unpublished)

[thumbnail of LLL_-_T3_-_01.pdf] PDF
Restricted to Registered users only

Download (252kB)
Official URL:


This paper describes how visual and verbal learning styles can be accommodated in multimedia learning environment. We investigated the effects and possible aptitude treatment interactions between verbal-visual learning styles and multimedia presentation strategy in higher learning institution. A multimedia courseware on C Programming was designed to allow two modes of presentation based on verbal-visual learning preferences – verbal presentation consists of text and audio while the visual presentation consists of text and animation. Students of Diploma in Business and Diploma in Business Information Systems at Multimedia University were randomly assigned to visual and verbal presentation mode and given a learning test to measure their learning achievement.Participants also took the Index of Learning Style Questionnaire to determine their visual/verbal scores. A one-way ANOVA was administered to investigate potential aptitude treatment interaction (ATI) between verbal-visual learning preferences, multimedia presentations and learning scores.Results from the experiment provided no support for significant ATI. Further exploratory analysis however, showed significant relationship between academic major differences (Business and Business Information Systems) and verbal-visual learning preferences. Results also suggested that scaffolding effects improve learners’ performance within the multimedia learning environment.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organised by Executive Development Centre Universiti Utara Malaysia
Subjects: L Education > LC Special aspects of education
Divisions: Executive Development Centre
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 03 Jan 2011 03:07
Last Modified: 03 Jan 2011 03:07

Actions (login required)

View Item View Item