24x7 Service; AnyTime; AnyWhere

Islam in the Indonesian religious soap opera: faithfulness for the sake of commodification

Nazaruddin, Muzayin (2017) Islam in the Indonesian religious soap opera: faithfulness for the sake of commodification. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

[thumbnail of shsconf_icome2017 1 8xxiii.pdf]
Available under License Attribution 4.0 International (CC BY 4.0).

Download (1MB) | Preview


This study discusses Islam representation in Indonesia, focusing on the adaptation of Islamic-mystic magazines into religious soap operas.Its aim is to reveal the norms underlying the adaptation processes.It analyses Hidayah magazine, one of the most popular Islamic-mystic magazine in Indonesia, as the source text, and Rahasia Ilahi, the highestrating religious soap opera, as the target text.The study finds that the basic norm underlying the adaptation processes is market orientation.It determines two subsequent norms, namely the narrative standardization and faithfulness.The flexible narrative sequence in the magazine should be standardized into the fixed cause-effect narrative structure of soap opera. It creates a more specific norm, namely extreme binary opposition.Meanwhile, faithful norm has three aspects, namely adequacy, factual, and Islamic teaching conformity principles. This three-aspects of faithfulness is specific feature of the religious texts translation.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Published in SHS Web of Conferences; Volume 33 (2017)
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
P Language and Literature > PN Literature (General) > PN2000 Dramatic representation. The Theater
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 15 Feb 2017 01:33
Last Modified: 15 Feb 2017 01:33

Actions (login required)

View Item View Item