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Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia

Yusoff, Siti Zanariah and Adzharuddin, Nor Azura (2017) Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

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Information search activities are fundamental in information sharing, especially for the context of information confusion in the market for halal products.This research paper will focus on awareness factor in information searching and sharing of halal products in the Muslim families.Recently, the halal issue has become the hot topic as it involves community religious tenets. This study aims to enrich communications literature in terms of information seeking in halal food products.The sample of the research consisted of 340 Muslim families in Bangi, Selangor.The data are collected through questionnaire and analyzed using descriptive analysis and inferential analysis such as correlation.The result of the study revealed that awareness factor is significantly correlated with information seeking behavior among Muslim family.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Published in SHS Web of Conferences Volume 33 (2017)
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
T Technology > TX Home economics
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 15 Feb 2017 01:58
Last Modified: 15 Feb 2017 01:58

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