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Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework

Busen, Salem Mohamed S. and Mustaffa, Che Su and Mohamad, Bahtiar (2016) Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework. Asia Pacific Journal of Education, Arts and Sciences, 3 (1). pp. 75-82. ISSN 2362-8022

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Virtual discussion between students and lecturers nowadays become easier and effective by using computer-mediated communication (CMC) tools.The issue on geographical distance is no longer a problem but there are some aspects that need attention, such as the consultation documentation, record log and the ability to see the records of these virtual relationships.Most current virtual communications software is focused on the communication and less on the process of before and after the virtual communication. In order to enhance the virtual communication process, we have designed and developed an Online Instructional Consultation (OICon) model to facilitate student-lecturer consultation for higher education mentor-mentee system in Malaysia.The model consists of 5 interrelated domains that are personalization, consultation processes and task involved, features and multimedia components, consultation content and consultation document.It provides alternative means on delivery of the contents and services as well as provides participants a range of option. By this way, students and lecturer can involve actively through online consultation at remote places, not just between lecturer and students but also on post-session discussion among peers.Point of correspondence includes implementation of CMC tools to facilitate online consultation processes for academic advisory purpose. OICon model was then transformed into a prototype system to verify the model. Based on the evaluation conducted, we found that users are relatively positive towards implementation of multimedia communication tools for consultation in higher education and they agreed that the OICon model is crucial for enhance and promote interactivity for consultation among students and lecturers.

Item Type: Article
Uncontrolled Keywords: Online instructional consultation; Nonverbal cues; Computer-mediated communication; Higher education institution
Subjects: H Social Sciences > HF Commerce
Divisions: School of Multimedia Technology & Communication
Depositing User: Prof. Dr. Che Su Mustaffa
Date Deposited: 20 Apr 2017 03:29
Last Modified: 20 Apr 2017 03:29

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